Floki has teamed up with the Kings World Cup Nations, an innovative football tournament that aims to blend the excitement of traditional football with the dynamic world of Esports.
This partnership enhances Floki’s footprint in the global arena, building on its previous triumph with Kings League Infojobs in Spain last year.
The Kings World Cup Nations, created by Gerard Piqué, will feature 16 national teams in a 7-a-side format that blends competitive football with digital entertainment. The tournament is set to unfold from January 1 to 12, 2025, in Italy, culminating with the final at the Allianz Stadium in Torino.
The tournament features an impressive roster of notable players and celebrities, such as Mario Götze, Jake Paul, Iker Casillas, Ibai, Chicharito Hernández, and Kun Agüero. The event is poised to capture global interest, showcasing participants from Europe, the Americas, and other regions worldwide.
Floki will dominate the tournament landscape with premium LED match board visibility, eye-catching backdrop banners, dynamic overlay banners, commentator shoutouts, and exclusive sponsorship of matchday results across X and Instagram. Floki boasts exclusive VIP access at events, strategically leveraging this opportunity to run promotions for the Floki community.
The tournament is projected to amass 600 million video views and 20 million hours of watch time across Twitch, YouTube, X, and TikTok platforms.
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