Nexo is proud to announce the rebranding and redesign of its platform to become the first comprehensive and compliant digital assets wealth platform.
The revamp was revealed on Bitcoin Whitepaper Day following months of research across 5k users in 23 countries. The rebrand comes with a new look, which is evident in the new logo, which consists of a flowing pattern—the logo factors in two key concepts: exponential growth and human resilience. In addition, users also get to enjoy an enhanced user interface with flexible digital asset solutions and a new website. In addition, Nexo combined soft greys, Beiges, and energetic greens for the website to capture and match the active lifestyle of its clients.
Notably, the revamp is intended to guide users in transitioning from traditional investments to digital assets investments. The changes focus on the hyper-personalization of services to offer users autonomy and flexible products and services. After months of research, Nexo realized that investors have shifted their perception and are more inclined toward digital assets. According to the Nexo team, the new look is designed to reflect Nex’s mission of driving the next generation of wealth by matching the current investor needs in the market.
While commenting on the rebrand, Kosta Kantchev, Co-founder and Executive Chairman of Nexo, stated:
“Our ‘Wealth Forward’ philosophy positions us as the first major crypto company to make a strategic move to a comprehensive digital asset wealth platform. We focus on providing independent, savvy investors with smarter and more flexible ways to grow and access their wealth in the digital asset space.”
Launched in 2018, Nexo is the premier wealth platform for digital assets. Its rebrand builds on its years of experience, which has earned the trust of both private and corporate investors. The team behind the project is guided by four main pillars: robust infrastructure security, a client-focused approach, long-term value, and innovation.
With its 360° product suite, Nexo will now enable users to grow their savings by harnessing term yield generation and Dula Investments, which can be accessed 24/7 across all devices. Users will also manage assets through crypto-backed credit lines, crypto futures, target price swaps, and 1500 market pairs. Nexo will also provide investors with access to liquidity and seamless spending through the Nexo Card, enabling them to spend their assets anywhere in the world.
Leave a Reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
