‪GoDaddy taps Ethereum Name Services to Enable Users to Connect Domain and ENS Names

Ethereum “Not Yet Ready to Put Everything on A Rollup”, Says Buterin as Layer 2 Projects Surge

GoDaddy, a leading hosting and domain company, has partnered with Ethereum Name Services, a domain naming system built on the Ethereum blockchain to aid ENS users in creating flexible domain and ENS names. 

In a recent post shared to X, formerly known as Twitter, ENS announced to its 258,000 followers that the partnership will allow millions of GoDaddy customers to utilize their DNS domains in the ENS ecosystem.

We’re thrilled to announce our partnership with @GoDaddy 🎉

Millions of customers can now use their DNS domains in the ENS ecosystem!

Let’s dive into what this means👇

— ens.eth (@ensdomains) February 5, 2024

In an official blogpost, ENS spotlighted the significance of the collaboration between both platforms by outlining how it denotes the power of Web3.

“As the world’s largest domain registrar, GoDaddy constantly seeks innovative ways to enhance its services. Today that means bringing the power of web3 to their millions of customers, and we’re thrilled to be a part of it.” The blog post read.

To ensure users have a streamlined experience, GoDaddy added a new section within its domain management interface known as the Crypto Wallet. Under this section, users can easily associate an existing Ethereum address with their domain names.

In the long run, this will allow GoDaddy customers to integrate seamlessly with hundreds of applications across the web3 ecosystem. With no extra cost or technical expertise, this process is made simple and user-friendly for the average customer. 

After configuration, Ethereum addresses can be substituted for the domain names in a wide range of web3 applications. They include wallets, Non-fungible token marketplaces, and block explorers.

Notably, the Ethereum Name Service has always been complementary to existing internet infrastructure. However, importing DNS names into ENS historically came with hefty transaction fees.

On the 29th of January, ENS launched Gasless DNSSEC with ENS DAO’s approval of EP5.1. The feature allows DNA domains to be used in ENS without incurring transaction fees. It bears mentioning that GoDaddy is the first registrar to integrate this new feature.

With Gasless DNSSEC, GoDaddy users can also easily associate an Ethereum address with their DNS domain name, allowing seamless integration with all applications that effectively support ENS.

ENS further remarks that for its platform to succeed, it has to integrate with existing infrastructure, and the partnership between both platforms aims to be a step in that direction.

v“This partnership between GoDaddy and ENS marks a significant milestone in the domain name industry and we’re excited to continue pushing forward.” The blog post added.

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